Movement. Artistry. Activism. It's the New Forefront of Health and Fitness Motivation. Millenials are making activism cool again, and there are a lot of reasons why we are seeing Post Modernism revival and how it is effecting every industry in America, including the health, fitness, and recreation industry. Everyone has a cause, and everyone is looking to do more than what we did before. Greener initiatives, more ethical standards, and efficiently using every ounce of energy we have to produce maximum results. The bikes we use in cycling sessions are producing clean energy. Parkour isn't just a movement discipline, it's a way of life, leaving no trace.
|Team Neoflow leaves no trace in and around business parks, roads, and training areas.|
It makes perfect sense. Humans generate more energy every day than almost any other resource on the planet. Every movement we make is energy produced. And it's a diverse road ahead on how new companies and innovations are going to create efficient ways of multi-tasking any and all energy produced by humans.
Since we are already thinking outside of the box, what about using human innovations as platforms to effect change? That is something human's have done for quite some time. Athletes, Rappers, Musicians, Artists, Poets, Writers, Filmmakers, are using their craft, artistry, and innovations to spread messages about social change, political reform, substance abuse prevention, and much more. Recently Free Flow Academy partnered with CALY (Coalition for Auburn and Lincoln Youth), and Auburn Hip Hop Congress, to promote an understanding that you can achieve a "Natural High" by pursuing a craft/passion of some kind, rather than turning to drugs or alcohol. Placer County has a high concentration of substance abuse among the youth. The reason for that is accessibility - we have the I-80, I-5, 99, and a multitude of corridors for drug and human trafficking. It's depressing, but at the same time, the data shows that MOST youth are making good choices and choosing to concentrate on the things that are positive.
What is also exciting is that more youth are getting involved in activism, and are recognizing that the fitness industry and media has deceived them into thinking that they have to fit a certain mold to be healthy. Which is the opposite of the truth. Health comes in all shapes and sizes. Now that the youth are becoming more educated and aware of "Body-Shaming" marketing tactics, they are finding that they feel pulled to activities that promote health and fitness, with a worthwhile cause that is in alignment with their values. Wearing minimalist shoes, for example, as well as getting involved with companies and organizations that share their vision of participating in socially and environmentally conscious pursuits.